How It Works

Content creation at Brafton starts with a strategy. Before writing a white paper, we help you map out how to use the asset as a marketing tool that will generate leads. A dedicated white paper writer will then collaborate with you and your content marketing strategist to develop topic ideas.

 

When creating topics, Brafton strategists use hard data to identify a problem your target audience is asking search engines about. The purpose of your white paper is to provide innovative solutions to that problem.

 

Your Brafton content writers will work in conjunction with your strategist and project manager to map out the white paper as it relates to your prospective customers, your product or service, and your commercial goals.

White Paper Writer

Brafton’s industry-focused writers possess subject-matter expertise spanning across business and consumer markets. After receiving approval on an outline, your white paper writer will thoroughly research the topic, surveying existing data, commentary and analysis from trusted sources, which often include clients’ internal subject matter experts. He or she will then write a first draft, at which point all edits and feedback will be incorporated into the white paper.

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White Paper Design

Once the text has been approved, your white paper content will be formatted by Brafton graphic designers. They will collaborate with you, your white paper writer and your project manager to implement your brand colour schemes, logos, fonts and other design preferences, such as photography, icons, graphs or charts. The white paper will once again be submitted for approval, and any edits will be applied.

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Brafton can also assist in leveraging your finished white paper as a lead generation tool via Arch, a proprietary service and technology that enables the creation of landing pages featuring form fills to access the white paper that will live on your website. Arch allow allows you to embed targeted in-line CTAs in relevant blog posts to drive visitors to your white papers, case studies and other downloadable assets. Brafton can also provide guidance or manage email distribution strategies for white paper asset launches. We can also write promotional copy for email, social media and other digital marketing channels.

Showcase Your Industry Expertise

Brafton’s white papers augment your blog and integrate to your overall content marketing strategy, ensuring that your business turns readers into leads, and leads into customers.

White papers can be tailored to both business-to-business and business-to-consumer audiences, as well as numerous industries, including:

Finance.

Law.

Manufacturing.

Business.

Marketing.

Health.

Education.

Technology.

Entertainment.

Travel.

Lifestyle.

Human Resources.

And much more!

Ready to
start creating?

Yes!