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If it isn’t on Google, does it exist? Maybe, but it will be a lot harder to find.
Search engine optimisation maximises the likelihood that you will populate in search results for the products and services you offer. Search engine optimisation also involves optimising your site to outrank your competition for keywords that are important to your brand.
Hundreds of factors determine how well a search engine ranks in Search Engine Results Pages (SERP), including:
Backlinks to your site from other trustworthy websites (backlink profile).
Matching content to search intent.
How users interact – or don’t – with your site.
On-page optimisation.
Mobile-friendliness.
Site structure and page structure.
Indexability.
Your thoroughness in addressing each of these factors determines your site’s presence on search. That presence, in turn, can nurture your commercial goals, whether that’s to grow your business, improve awareness of your products or services, or something else.
You tell us what you want to achieve, and we’ll prescribe an SEO strategy that gets the job done.
Organic search engine optimisation is the fulcrum of our content marketing services. Unlike paid search results, which earn a 3% to 5% click-through rate, the No. 1 spot in organic search has a CTR of more than 30%.
Organic SEO also has long term commercial value. A YouTube ad has a shelf life, but a landing page with target keywords ranking on Page 1 of Google is valuable until someone manages to outrank it.
At Brafton, we assign an SEO consultant to assess your website’s ranking on organic search, including how many keywords you rank for, any technical SEO issues such as broken links affecting your site’s performance in SERPs and how you stack up to your market rivals. Our SEO professionals rely on data from Google Analytics, Search Console and enterprise SEO tools. Based on our findings, a dedicated SEO strategist will then tailor a marketing campaign.
Some of the measures we might take to improve your organic rankings include, but aren’t limited to:
On-page SEO refers to any SEO campaign that’s executed directly on your site. These are almost always organic efforts, such as optimising your commercial landing pages to rank for high-value keywords, publishing high-quality blog content, remediating crawl errors that prevent search engine bots from crawling key pages and any other on-site enhancements.
Some of the most popular services we offer as part of on-page SEO packages include:
Off-page SEO is everything you do off your site to improve your domain’s performance in SERPs. Your site’s ranking is highly dependant on interactions that occur elsewhere on the web. Organic backlinks from trustworthy sites are especially important. Search engines see these as affirmation of your domain’s authority and trustworthiness. Promotion and distribution on social media and email are also key in driving traffic to your web pages.
At Brafton, you’ll have access to an off-page SEO expert who can prescribe strategies to improve organic traffic and help ensure that your domain will show up in SERPs. These marketing activities include:
Paid SEO, better known as search engine marketing, involves using pay-per-click ads that appear at the top of Page 1 in Google or Bing. Site publishers bid on keywords that they would like their ad to display for. Each time a web user clicks on that ad at the top of SERPs, the publisher of the ad pays a fee.
A paid search result will almost always see a significantly lower CTR than an organic result on Page 1. However, paid search has value for businesses in the form of improved brand awareness and their ability to target commercial-intent keywords. Our SEO team can support your paid search efforts in all of the following ways:
Many of the businesses we work with have national reach and therefore require the ability to establish a location-agnostic search presence. This requires careful keyword analysis to ensure that certain terms have value regardless of where in the country they’re being searched, or that, if there are regional variations, you’re targeting the variations used by your most lucrative markets.
In addition to advanced keyword research, some of the ways we help companies achieve SEO marketing on a national scale include:
Local SEO is a crucial component of successful SEO for businesses that primarily focus on local audiences – and even companies that have national reach. It’s estimated that nearly half of all searches are local queries. To some extent, ranking for keywords that include “near me” and other location-specific qualifiers is important for all businesses.
At Brafton, we can help you optimise your website for local search. Some of our local SEO offerings include, but aren’t limited to:
Google and other search engines are getting increasingly better at parsing on-screen elements that are key in helping users discover video content online. However, search engines still rely heavily on on-page elements to index and rank videos that appear in SERPs.
At Brafton, we have professional video and animation teams capable of creating high-quality visual content for your audience. When they work directly with our SEO experts, good things happen:
All of our services are business SEO services. Because every SEO strategy we develop is laser-focused on bringing our clients that much closer to achieving their commercial goals.
In addition to all of the aforementioned services, we help businesses achieve SEO success by:
Google is the largest index of information that has ever existed, and every day, that index is queried some 3.5 billion times. Still think you can compete without search engine optimisation?
The sooner you start identifying and ranking for queries that are relevant to your brand, the sooner you can start outperforming your market rivals.
