Why You Need On-Page SEO
When someone enters a query into a search engine, the search engine “crawls” billions of websites to find the most relevant pages to display in each search engine results page (SERP). Unlike your human website visitors who see the copy, images and other elements on your webpage, search engine crawlers primarily see the code behind the scenes.
On-page SEO aims to make that behind-the-scenes code as easy to parse for the crawlers as possible. This gives you the best chance to communicate to search engines that your webpage is worthy of being listed in the top results.
As a result, a good SEO campaign improves your online presence, making it easier for your audience to find your content and for search engines to index your pages.
Depending on your business model and its current marketing capabilities, search engine traffic may contribute 50-90% of all traffic to your site. In other words, on-page SEO helps get you in front of 50-90% of your prospects.
On-page SEO services can also be a key competitive differentiator in your industry. As traditional companies rely on legacy marketing tactics – business cards, handshake agreements, print advertising, etc. – you can use on-page SEO to reach a modern audience in an extremely efficient and cost-effective way.
Because SEO is an ongoing, long-term investment, making it a core function of your digital marketing strategy is best practice. Algorithms change and customer demands evolve. SEO allows you to quickly keep pace with these transformations so that your company achieves higher rankings, and is ever-present and ever-agile.
