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Be the brand that always knows what to say – and when to say it.
Our social media consultants work with you to find your true brand voice, one that resonates with your target audience.
We drive engagement by talking with your audience, not at them. Your assigned social media consultant joins your team, refining your online presence and contributing to relevant conversations.
We don’t add noise; we create dialogue.
With extensive experience generating results on each platform, your social media consultant determines how to position your brand to achieve the greatest social reach.
We ensure your online voice is consistently on-brand, while following the distinctive style and tone of each platform.
Each brand is unique; the mix of social platforms on which you connect with your audience should be carefully chosen based on their preferences and behaviour, industry trends and research. Our consultants can help you determine which social media channels will deliver the best results for your organisation.
Social media marketing goes beyond posting content and adding follow icons to your website.
For as many social media channels as you choose, we manage each with a fine-tuned strategy tailored to the nature of the platform and how your audience uses it.
With user engagement efforts, follower pushes, influencer relations and measurable content, we form effective, comprehensive social media strategies for businesses.
We constantly monitor the results to adeptly move with the target. These proactive, timely adjustments ensure you – and your audience – don’t miss out on being heard.
We compile the results of your social media campaign into monthly reports, which we review with you to show your progress and make actionable recommendations.
Social media is constantly evolving. Our social media managers understand how to leverage developing trends in your industry and new features on social media platforms to keep your brand at the forefront of the conversation.
Brafton’s à la carte social media services enhance your social presence, in addition to fixed and continuous strategies that evolve over time.
Social media posts
Expand your social strategy when it counts. Add to your social media campaigns with expertly written posts for any of the social media accounts we already manage for you.
Live tweeting
Live-tweeting breaking news is the epitome of being relevant in your industry. Your dedicated social media expert will attend events virtually or in-person, live-tweeting every piece of relevant industry news for your audience to see.
Between your social strategists’ industry knowledge and close understanding of your company, you can rest assured that each live tweet will be suited to your customer base while you take in the event.
Follower pushes
Influencer marketing is an effective way to expand your online presence on social media. Your dedicated social media manager will seek out who’s who in your market and connect you with micro- and macro-influencers to elevate your voice over the competition’s. Influencer outreach grows your audience base, increases brand awareness and funnels more conversions.
Social media contest creation and management
Engaging content is the cornerstone of effective social media marketing – and what’s more engaging than a contest? Your dedicated social strategist will develop a custom contest for your social media accounts, and manage the entire thing.
The results: Bolstered lead generation and a clear look into audience preferences and behaviours.
Social engagement videos
Adding video to your social media accounts can keep eyes on your content for longer. Our team of experts can create the concept, script and video, then share it on your platform of choice: Facebook, Twitter, YouTube, Instagram and/or LinkedIn.
Custom reporting
Make sure you’re hitting each KPI you’ve set with a report specifically designed around your goals and social strategy. Your custom report goes beyond your monthly reporting call with your social media manager; it takes into account each nuanced bit of information that’s important to your organisation.
It can focus on entire strategies or specific campaigns, giving you deeper insight into your performance. We use tools like Google Analytics, Sprout Social and BuzzSumo to give you a holistic view of your social marketing strategy and offer insight into what’s working and why.
Social media ad management
Paid social media is a powerful complement to your organic strategy. Our social media experts can give you actionable advice on the most effective spend levels, and will create, manage and monitor your social advertising campaigns.
Social listening
Your strategist identifies how people are talking about your brand, products and industry across social channels. We fill you in on all the latest news and trends so you align yourself appropriately with what’s already being said. Our social media experts can help in determining the best way to respond or add to the conversation.
We also uncover gaps in the conversation that your brand can fill. With this insight in mind, Brafton executes social media campaigns with substance and strategy that are authentic to your audience.
Your brand exists within an active social community. With social media audits, website audits and competitor analyses, we gauge your brand’s position in that community.
Your strategist monitors your profiles to keep your multi-channel presence fresh and engaging. That equals greater reach and continual relevance for your brand.
Social media is flexible. Your strategy should be too.
We stay abreast of updates and trends so we can adapt your strategy to keep up with your audience’s expectations.
Our social media team is proactive in testing new approaches and modifying content to keep your audience engaged.
Don’t let rapid changes in social media leave you in the dust. When you work with Brafton, your strategy and goals evolve organically. The conversation never stops.
Brafton social media consultants make your relevant, engaging and results-driven social media presence possible.
We consult with you to fully understand your goals and objectives – then develop a strategy to surpass them. That includes extensive research to develop the most effective keyword strategy, highlight the channels where your audience is most likely to be and develop persona-specific solutions.
We track, measure and report the metrics that shape your social strategy. If something works, you’ll see it. If something doesn’t, we fix it.
Brafton provides the solutions your brand needs to amplify its online presence.
Your assigned strategist is the social media guru who helps your brand find its place in the social world. Before you know it, you’ll be leading the conversation.
The mic is yours.