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SEO content writing means writing amazing content for visitors while following SEO best practices to ensure your content generates strong search exposure and brings in qualified visitors from search engines.
SEO content writing services are an essential part of every inbound marketing programme.
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High-volume SEO copywriting is no longer effective. Search engines like Google and Bing use complex algorithms built to separate relevant, valuable content from poorly written web content utilising outdated SEO techniques. Keyword stuffing into shallow content only damages your brand’s search exposure and hurts your reputation in the eyes of potential customers.
Today, high-quality SEO copywriting requires a deft approach, and must be done with intention. To rank in your target search engine results pages (SERPs), writing must:
Brafton content writers are trained on the latest best practices for SEO. They incorporate the most modern SEO content writing techniques tailored to boost your online presence in the UK and cater to the wants and needs of readers.
Combining journalism, creative writing and digital marketing proficiency, our writers work closely with strategists and consultants to ensure every piece of unique content hits the mark.
Your dedicated SEO strategy team works together to develop engaging content that resonates with target audiences and ranks on SERPs. Your brand requires high-quality web content crafted with search engine optimisation that will perform in the UK search market.
Brafton SEO content writing services
give your site the opportunity
to rank on Page 1, drive traffic
& capture leads.
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Search engines are much more demanding of content producers when choosing which URLs to feature in SERPs. Modern search functions are geared toward searcher intent.
Your audience has questions, and your content must provide the most comprehensive content on the web that answers those questions. Our SEO experts help you develop a comprehensive content strategy, whether through blog articles, white papers, eBooks, custom graphics, video productions, social media or more.
Content created to serve searcher intent turns visitors into clients, and ensures your website isn’t lost in the digital shuffle. From commercial-intent to informational searches, our SEO content writers work tirelessly to ensure your content marketing meets the demands of your target audience.
Our proprietary Search Performance Brief (SPB) is the apex of content writing for SEO. Your content strategist identifies keywords that are within your site’s ability to rank for, that have high relevance or commercial intent to your brand, and your potential leads actually search for. We then conduct advanced analysis to identify the topics that are being discussed in the top-20 SERPs. We compile your keyword, SERP and TF-IDF (term frequency-inverse document frequency) data into a complete blueprint for our editorial team to create the strongest piece of content for that topic possible. Finally, and most importantly, your dedicated writer weaves this information—and your brand guidelines—into the most comprehensive piece of content on the web for your target keyword. This is content writing for SEO perfected.
“We’ve had a number of the pages Brafton created go to the first page of search results. One of the pages has been our top converter for free trials.”
– Heather McLean, Customer Communications Manager at eSpatial
“When we started working on SEO and keywords for a web page, we went from pretty much unranked for that campaign to consistently being on Page 1 or 2.”
– Melissa Hide, VP Marketing & Brand Development at FFVA Mutual
“Now that we have regular content, we’re having so much more traffic to the blog. We’re also able to promote it more because we’re proud of it.”
– Kaitlin Pabon, Retail Marketing Manager at Decorating Den Interiors
Every piece of SEO content, from blog posts to gated downloadable assets and press releases, is mapped out by SEO content writers to ensure it serves searcher intent, supports your business goals, follows industry best practices, aligns with similar trending topics and stands out from existing content on the web.
This way, we can optimise copywriting to drive the most qualified traffic directly to your website. Project managers stand by to act as client advocates, examining every article outline for SEO and audience engagement opportunities. Following multiple rounds of edits and revisions, your content is delivered through our proprietary software.
The Brafton team is composed of strategists and consultants experienced in developing high-performing content strategies that increase search exposure. Utilising the latest best practices in line with your commercial objectives, your team will execute organic, long-term action plans designed to maximise your search engine rankings and ensure you stay at the top of SERPs.
A high-calibre SEO content writing service today must account for all the details Google takes into consideration, even the ones that have nothing to do with written content. For example, page speed, user experience, mobile responsiveness and site security are all critical requirements that must be met for your pages to rank highly on SERPs. Your SEO strategy team members will recommend site improvements that can complement the benefits you draw from your content.
In addition to marketing insights, team members leverage enterprise software products and content development tools to generate results. Along with routine metrics reports detailing your SEO progress and return on investment, content analysis is performed on your competitors to identify potential SEO opportunities and make sure you’re not falling behind.
Our team members post and promote the content we create. Social media can be leveraged to help boost SEO performance, making it a key part of modern optimisation efforts.
Brafton social media strategists design robust campaigns to generate website traffic, increase brand awareness and demonstrate thought leadership. In conjunction with website-focused content marketing efforts, social strategies boost online presence while targeting potential customers where they spend their time.
By promoting your blog content through social media, you will not only boost website traffic, but also increase the opportunities to acquire backlinks, or links from other sites that direct people back to your unique article. A strong backlink profile signals to search engines that others view your website as an authoritative source, further enhancing your ability to rank highly in search.
Well-designed UX is not only vital for guiding web visitors and keeping them on site, it’s essential for SEO.
Organic linking activities of your website are among the most important SEO ranking factors, and UX plays a major role in whether visitors will share your site with others. Our SEO consultants identify potential problems with your website UX and recommend fixes geared toward providing an enjoyable experience that is more likely to be linked to and shared.
Consultants can also perform SEO health checks on your website as a whole to resolve any issues interfering with your SEO. Our consulting and tech teams can help make your website mobile-responsive, quick-loading and easy to navigate – all of which will improve your SEO.
Achieving SEO friendly content is not a one-time activity. It requires continual upkeep to maintain relevance and value in the eyes of target audiences and search engines.
SEO best practices are always evolving. An algorithm update can topple once highly-ranked websites and force them into the oblivion of search engine results pages.
Brafton writers, strategists and consultants pride themselves on staying up to date with SEO changes, providing appropriate recommendations to clients to keep SEO strategies effective for your business. We ensure that your SEO copy is well ahead of the curve and dominating SERPs in the UK.