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If your brand has big dreams, we’ve got big content. We use a multi-tiered infographic design model that customises the scope and size of your information graphic to match your commercial needs.
Interactive infographics are the next frontier in content marketing, enabling your site visitors to directly interact with your brand – your readers become active participants in your brand’s content.
Attention spans are in short supply, and digital audiences will tune out any content that’s boring, uninspired and stale. Interactive infographics are visually stimulating and give visitors a reason to engage your brand.
Click on each interactive infographic example to see it in action:
Hover over each interactive element to see the services our client offers. Test your AWS knowledge with this quiz. What questions would you ask your audience? Learn about occupational health and safety with this animated infographic.Interactive infographics are data-rich, visually compelling and engaging infographics that also utilise subtle animation and responsive features so users can interact with the design.
In essence, viewers can discover information and interesting facts on their own by scrolling, clicking, unfolding, panning and zooming over the infographic. These movements trigger the functions within the design to display additional relevant content.
Animated infographics are an elegant and powerful way to explain dense subjects without bombarding the reader with information or crowding the screen with text.
Common examples include:
An interactive infographic is a superior form of a static infographic. The interactive experience allows for more interesting data visualisation, dynamism in the types of information that can be presented and greater user engagement.
Interactive elements can easily turn a good infographic into a great infographic.
Interactivity requires integration and proficiency with design and technologies, such as Adobe Illustrator, Photoshop, Adobe After Effects and web languages like JavaScript, CSS and HTML. The webpage that hosts the infographic should include an embed code, typically from a custom-built tool or a third-party resource, which enables animated elements on the site.
The infographic creation process begins with a concept that requires involvement from our design, animation and tech departments. We provide standard infographic sizing options, but the best (or largest) ideas are better-suited for interactivity. An interactive infographic will require more data, more research, more user options (multiple-choice questions or multi-layered pop-up functions, for instance) and programming to create.
A strong, impactful narrative is absolutely essential to grab your audience’s attention. We want to leave your readers inspired, and give them a reason to come back for more.
We leave no stone unturned when we design an infographic, especially one with a complex interactive interface and motion graphics. Our goal is to showcase your brand in the best light and help you reach a wider audience.
After we create written outlines and mockups, we deliver them to you for approval. Next, we begin creating the infographic layout from scratch while testing different visualisation and engagement tactics that could enhance the user experience.
Our experienced design team uses a variety of tools, templates and technologies to streamline the process and produce a working draft as quickly as possible. For instance, we can create artwork in Adobe Illustrator and then export those images as scalable vector graphics (SVG) files for the final version. We also use a drag-and-drop interface to make fast, simple edits in the browser without requiring a time-consuming revision process.
We’ll add final touches to the visualisation, including layout, design and style tweaks to create the most dynamic and compelling graphic possible.
The launch of the final product is then determined by you and your strategist, and we begin measuring web results to report back on progress. Brafton strategists identify the best channels to distribute your infographics, including email, paid ads, your website and social media platforms like Twitter, Facebook and LinkedIn.
Interactive infographics can serve as standalone assets on a webpage or as part of a more holistic content launch. Many of our clients create infographics for use as sales-enablement tools or to demo products or software in a user-friendly way.
At the top of the funnel, you can promote interactive graphics on social media and insert yourself into industry conversations by designing around recent trends. Creative, original and engaging content like an interactive infographic is primed to reach the largest audience and even go viral. Brafton designers can also animate a custom image, creating shorter motion infographics that can stand in for a static image in a blog post or article.
Further down the funnel, this visual content allows you to collect prospect data based on how they interact with your graphic. If the design is a question-and-answer format, you can track the specific route their responses took – one direction could signal the user is simply a site visitor with little interest in your product, whereas the other direction could mean a visitor is actually a warm lead.
You can qualify prospects more quickly and then produce follow-up content for them to read based on their interaction with your graphic.
Interactive infographics are more resource-intensive to create, but they’re also of higher quality. To maximise the asset’s value, you should actively promote them to your target audience by distributing them across multiple channels.
We believe in content that converts, content that makes an impact.
Without visual elements, your content marketing dollars are wasted.
74% of marketers use visuals as the primary asset in their social strategies.
37% of marketers state visuals are the most important type of content for their businesses.
People follow directions 323% better when using text + illustrations compared to text alone.
41.5% of marketers state custom infographics drive the highest visual engagement for their brand.
31% of marketers state they are devoting more than 40% of their marketing budget to visuals.
More than 4 billion people have internet access, and your content must compete with every piece of information on the web to earn an audience.